隨著社群媒體投資網紅與 KOL 盛行，南韓政界正研議強化監管。執政黨議員提出修法草案，要求在網路上推薦股票與加密貨幣的金融網紅，需揭露自身持倉與收受報酬，以降低利益衝突與誤導風險。此舉被視為南韓將網路投資言論納入正式金融監理框架的重要一步，也反映全球對金融內容創作者監管趨嚴的趨勢。
南韓考慮修法：要求「金融網紅」投資建議透明化
根據韓媒 Herald Business 報導，南韓共同民主黨國會議員 김승원 (音譯金勝源) 正推動修訂《資本市場與金融投資法》與《虛擬資產用戶保護法》。草案重點在於，針對透過社群媒體、出版物或廣播等管道，向不特定多數人提供股票或加密資產投資建議者，建立資訊揭露義務。
提案指出，隨著社群平台影響力擴大，部分未受監管的「Finfluencer」對市場價格與投資判斷產生實質影響，現行法規卻未能充分涵蓋相關行為，導致監理出現落差。
網紅須揭露什麼？持倉種類、數量與收費情形
依據草案內容，若屬於反覆性提供投資建議或收費推薦商品者，將必須公開：
是否因推薦行為收取報酬
收受報酬的性質與內容
個人持有之金融商品、加密資產種類與持有數量
具體適用範圍與技術細節，將在後續進一步規範。違規處分則可能比照資本市場中的不公平交易行為，例如價格操縱或搶跑交易 (front-running)。
(南韓導入 AI 監控系統，防範加密市場操縱，為《數位資產基本法》鋪路)
監管單位：違規案件隨登記投資顧問數量激增
官方資料顯示，自 2018 年至 2024 年間，南韓類投資顧問業者登記數量與申報案件成長超過 12 倍。資本市場研究院高級研究員 Ahn Yu-mi (音譯安宥美) 指出，仍有部分人士在未登記的情況下，透過社群媒體散布誇大或不實的廣告或推廣資訊，涉及操縱價格與不當獲利。
她表示，在線上管道主導的金融資訊環境下，金融當局有必要建立更完整的事前監督與事後懲罰機制，以降低資訊不對稱對投資人造成的損害。
與國際接軌：英美已強化金融網紅規範
南韓此次立法動向，也與國際監管趨勢相呼應。英國金融行為監管局 (FCA) 已明確規定，金融商品宣傳須經授權機構核准，並於 2023 年針對加密資產廣告建立更嚴格的金融推廣規則。
在美國，證券交易委員會 (SEC) 也曾對未揭露推廣報酬的名人與網紅開罰，包括電視名人金卡戴珊 (Kim Kardashian) 與 NBA 名人堂球星俠客歐尼爾 (Shaquille O’Neal) 等案例。
(FTX 事件後，加密 KOL 開始謹慎看待 Web3 公司的合作邀約)
如今，南韓若完成立法，將進一步明確界定金融網紅的法律責任，逐步將社群投資言論納入監理架構之中，並為加密資產與股票市場的資訊透明度設立更高標準。
這篇文章 南韓擬立法規範財經網紅，推廣加密貨幣與股票須揭露持倉與收受報酬 最早出現於 鏈新聞 ABMedia。
Disclaimer: The information on this page may come from third parties and does not represent the views or opinions of Gate. The content displayed on this page is for reference only and does not constitute any financial, investment, or legal advice. Gate does not guarantee the accuracy or completeness of the information and shall not be liable for any losses arising from the use of this information. Virtual asset investments carry high risks and are subject to significant price volatility. You may lose all of your invested principal. Please fully understand the relevant risks and make prudent decisions based on your own financial situation and risk tolerance. For details, please refer to
Disclaimer.
Articoli correlati
CFTC Allows Bitcoin and Ethereum as Margin Collateral
CFTC permits Bitcoin, Ethereum, and stablecoins as margin collateral with strict valuation haircuts and risk controls applied.
Stablecoins receive lower capital charges than BTC and ETH, reflecting reduced volatility in margin calculations.
Firms must meet reporting, cybersecurity, and ap
CryptoFrontNews1h fa
SEC and CFTC Establish Crypto Taxonomy With Five Key Categories
U.S. regulators established a framework to classify digital assets into five groups, enhancing jurisdiction clarity. This includes commodities overseen by the CFTC and securities by the SEC, with special treatment for stablecoins and utility tokens based on usage.
CryptoFrontNews4h fa
Brazil hoãn chính sách thuế crypto đến sau bầu cử 2026
Brazil's Finance Minister Dario Durigan has suspended new crypto tax policies until after the 2026 presidential election to avoid divisiveness. Previously proposed public consultations on crypto taxes may now be postponed until 2027, while the country navigates its growing crypto landscape.
TapChiBitcoin5h fa
Crypto Bill: Galaxy Research Warns of Remaining Regulatory Hurdles - U.Today
The tentative agreement on stablecoin rewards revives the stalled CLARITY Act, yet unresolved issues threaten its passage as the industry faces a tight deadline for comprehensive legislation this year.
UToday5h fa
Senators Strike Stablecoin Deal, CLARITY Act Moves Forward
Lawmakers have reached a bipartisan agreement to resolve the stablecoin yield dispute, a key roadblock for crypto legislation. The deal, involving Senators Tillis and Alsobrooks, aims to balance innovation and banking stability while moving the CLARITY Act forward. Further industry review is needed before finalizing details.
CryptoFrontNews5h fa
美國 SEC 、 CFTC 聯手發布重磅指導意見，為加密資產明確劃分證券與非證券邊界
美國證券交易委員會（SEC）發布68頁的解釋文件，說明聯邦證券法對特定加密資產及交易的適用性，並強調非證券加密資產的概念。SEC與CFTC協調制定分類框架，明確協議挖礦、質押等活動的法律地位，提升市場透明度，旨在回應市場對規範的需求。
区块客7h fa
