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Kirin, a Japanese brewing company, is using generative AI to help develop new products
Japanese brewer Kirin has announced that it is using generative AI to help develop the Kirin Hyoketsu line of ready-to-drink products.
It is reported that Kirin will involve customer interviews in the new product development process, which takes an average of 50 hours, and this often prolongs the development cycle of new products. To address this, Kirin is using generative AI to consider surveys conducted in customer interviews. By asking the model questions about the concept and taste of the product, Kirin hopes to gain insights that can be used to design new products.