1月27日消息，美国快餐连锁 Steak ’n Shake 因全面引入比特币支付而成为加密行业与零售业交汇的焦点。公司披露，2025年第二季度同店销售额同比增长10.7%，明显跑赢多家传统快餐巨头。管理层将这一成绩直接归因于其在全球门店开放比特币付款的策略，该计划自2025年5月起正式落地。
在财报中，Steak ’n Shake 指出，比特币支付不仅吸引了更多科技友好型与年轻消费群体，还显著降低了支付处理成本。与传统银行卡体系相比，加密货币交易减少了中间环节，使餐厅在每笔交易中的费用支出更低，从而提升了整体利润率。这一变化也让“用比特币买汉堡”成为社交平台上的热门话题，为品牌带来了额外的曝光。
更值得注意的是，公司并未只把比特币当作收款工具。2026年1月17日，Steak ’n Shake 追加购买了价值1000万美元的比特币，将其纳入企业金库资产。这一举动显示，公司管理层对比特币作为价值储存手段与抗通胀资产的信心，也与越来越多企业将比特币纳入资产负债表的趋势相呼应。
业内分析认为，这种“支付+储备”的双重策略，正在改变市场对加密货币商业应用的认知。对于零售和餐饮企业而言，比特币不仅是一种支付选项，更是一种能增强品牌差异化和客户黏性的工具。尤其在通胀压力和货币波动仍然存在的背景下，部分公司希望通过持有比特币来对冲法币风险。
从更宏观的角度看，Steak ’n Shake 的成功案例为比特币在现实商业中的落地提供了有力证明。当一家拥有全球门店网络的快餐品牌能够通过加密支付实现销售与成本的双重优化，这意味着比特币正从投机资产逐步走向日常消费场景。随着更多企业尝试这一模式，比特币在主流经济体系中的地位可能会进一步提升。
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