MetaMask to Launch $30 Million On-Chain Rewards Program as Token Debut Nears

MetaMask, the world’s most widely used crypto wallet, is preparing to launch a major on-chain rewards program to give back to its global community.

Described as “one of the largest on-chain rewards programs ever built,” the initiative marks a major milestone for MetaMask. The company emphasized that the program is not a farming opportunity. Instead, it represents a long-term effort to reward genuine engagement among its millions of users.

Moreover, long-term users will be eligible for special privileges and higher-tier rewards. These incentives, in turn, serve to recognize and reward their sustained support since the wallet’s early days.

Joe Lubin: “This Is the First Step of a Much Larger Evolution”

Consensys founder and CEO Joe Lubin described the program as the beginning of MetaMask’s evolution into a user-centric financial platform.

Additionally, Lubin confirmed that the rewards program is closely tied to the long-awaited MetaMask token, which he first mentioned publicly in September.

MetaMask Token and the Linea Connection

The upcoming MetaMask token will serve as a natural extension of Consensys’ expanding blockchain ecosystem. It follows the launch of LINEA, the firm’s Ethereum layer-2 network designed to improve scalability and lower transaction costs.

Lubin said the MetaMask token will “empower the community and honor the OGs who’ve been with us from the start.”

For instance, Season 1 of the rewards campaign will include early access to the token’s ecosystem, creating additional incentives for loyal wallet users.

Expanding Beyond Ethereum: New Features and Broader Access

Alongside the rewards announcement, MetaMask highlighted several platform upgrades. The wallet’s browser extension and mobile apps have both received major performance improvements and design updates.

Crucially, MetaMask has expanded beyond the Ethereum network, now offering support for Bitcoin and other blockchains. Moreover, the company aims to position itself as a multi-chain gateway, giving users control over assets spanning multiple networks. It also ensures seamless access to decentralized applications.

Meanwhile, Lubin encouraged inactive users to return, promising a smoother experience and greater earning potential once the program launches.

He hinted at new and impactful developments every few weeks during Uptober, November, December, and continuing throughout 2026.