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Altro

60%加密新闻稿暗藏风险！研究揭露灰色宣传链条，投资者如何避坑？

GateNews

2026-02-04 09:50:11

一项最新研究为加密行业敲响警钟。区块链数据公司 Chainstory 发布报告称，超过60%的加密货币新闻稿与高风险或诈骗项目有关，这些内容正通过“新闻稿分发网络”在大量网站上传播，制造出项目“合法合规”的假象。

研究团队审查了2025年6月至11月间发布的2893份新闻稿，发现其中大部分来自存在明显风险信号的项目，包括匿名团队、夸大不切实际的承诺、复制粘贴的网站结构以及带有恐吓意味的营销话术。部分项目还被确认与黑名单和诈骗警报系统中的地址高度重合，实质上属于欺诈行为。

报告指出，加密新闻稿平台与网站之间形成了一条“付费展示链”。项目方支付费用，分发机构将内容推送到数十家缺乏审核机制的网站，这些网站再以“新闻”形式展示，且往往没有清晰标注为广告。对普通读者而言，这类内容看起来像真实报道，但并无记者调查，也未经过事实核验。

数据显示，只有约2%的新闻稿涉及真正有价值的商业事件，如融资或并购，其余大多是营销公告、代币销售或所谓“即将上线”的更新。研究人员直言，如果你在网站上偶然看到一篇加密新闻稿，其背后项目信誉度存疑的概率超过一半。

报告还提到，诈骗者曾冒充知名稳定币发行方 Circle Internet 发布虚假新闻稿，推广钓鱼平台并试图窃取用户资产。虽然随后被媒体揭穿，但此前已在多家网站扩散。

Chainstory 认为，这种“搭便车式传播”正在模糊新闻与广告的边界，也为高风险项目披上了一层外衣。随着2026年监管逐步趋严，业内呼吁建立更透明的标识和审核机制，帮助投资者识别真正可信的信息来源。（CoinDesk）

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