Consistent promotion is non-negotiable. If you don't know how to market, hire someone who does, listen to them, and execute their ideas. Because refusing to sell is the fastest way to kill what you've built.
If the narrative is dead, BUILD A NEW ONE That's your job. This is why companies with boards often outpace solo founders. They separate building from selling. The tech people build, the sellers sell.
But when you're a small project? You wear both hats, and if you can't market, your product dies no matter how good it is. Market conditions should NEVER dictate whether you promote your project. Bull market, bear market, consolidating market, it doesn't matter.
TO EVERY FOUNDER OUT THERE You built a product Now market it Stop waiting for someone to do it for you I see many technical founders make the same mistake, expecting the world to discover their product while they hide behind "the market isn't ready" or "the narrative is dead."
Your investors, community, and team are counting on you to be more than just a builder. Be a leader Be a promoter Be responsible for the success you asked people to believe in Stop making excuses Start selling
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A friend who stays in a self-con (a bed sitter) got paid $70k for a job I advised him to move into a bigger space (N600k/yr), but he declined, stating that he might not meet up with the rent I'm curious🤔 Someone who got paid $70k can't find a way to generate N600k+ a year How?