Gate News 消息，3 月 14 日，生成式 AI 时代催生出百亿级规模的「GEO（生成引擎优化）」灰色产业链。黑帽 GEO 从业者通过批量制造虚假排行榜、低质内容污染大模型语料库，导致豆包、DeepSeek、文心一言、Kimi 等主流 AI 产品频繁输出错误推荐。实测显示，虚构一个不存在的保健品品牌，仅需购买黑帽服务，半天内即可被多家大模型优先置顶首位，已形成成熟付费闭环。
中国生成式 AI 用户已突破 5.15 亿，GEO 市场预计 2030 年规模达 240 亿元。平台正加速反制投毒行为，但优化手法与模型迭代形成长期对抗。中国市场监管总局已将 AI 生成广告整治列入 2026 年工作重点，中国信通院启动 GEO 服务可信评测，行业协会与 AIIA 联盟相继发布自律倡议。专家呼吁监管尽快补位、平台明确规则，推动 GEO 从野蛮生长走向合规发展。
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