The article analyzes MakeMyTrip's competitive position against rivals OYO and Goibibo in India's burgeoning online travel market. Highlighting regulatory fines and imposed directives for anti-competitive practices, it explores the dominance of MakeMyTrip-Goibibo and its market share challenges. Amidst intense rivalry, the article also compares Momentum’s differentiation strategy as a key to market leadership. Readers will gain insight into shifts in market dynamics, antitrust considerations, and innovative strategies by market leaders to sustain growth and enhance user experiences within the sector. Keywords: MakeMyTrip, OYO, Goibibo, travel market, Momentum, user experience, market dynamics.
11/5/2025, 8:14:22 AM