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From Ulta Beauty in the U.S. to Rossmann in Europe: AROMATICA Leads the "K-Scalp" Craze
AROMATICA, a K-beauty brand specializing in aromatherapy-based scalp and skincare, is expanding its global presence by partnering with Ulta Beauty in North America and Rossmann in Europe. The brand will introduce 10 scalp and hair care products to Ulta’s online platform and launch four scalp care products in approximately 170 Rossmann stores in the Czech Republic and online in Poland. This strategic expansion highlights the growing global interest in Korean scalp care and clean beauty standards.