According to Bloomberg, MARA Holdings Inc. is partnering with Starwood Capital Group, owned by Barry Sternlicht, to convert some Bitcoin mining farms into high-performance computing data centers supporting artificial intelligence and cloud services. Starwood Digital Ventures is responsible for design, leasing, construction, and operation, while MARA provides the site. The initial capacity of the project is approximately 1 gigawatt, with a maximum expansion to 2.5 gigawatts. Financial terms were not disclosed; both parties will jointly hold the related projects, and MARA can choose to retain up to 50% equity and share costs and profits.

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