Investment Platforms for Beginners: The Best Brokers of 2026

Choosing the best brokerages for beginners is an increasing challenge in 2026. With millions of Brazilians entering the world of financial investments, the number of platforms has multiplied exponentially. From established institutions with decades of experience to innovative startups, each promises a simplified experience, enhanced security, and dedicated support. This guide presents the most relevant options for those starting their investment journey.

Market Changes in Investments in 2026

The investment landscape for beginners has changed drastically in recent years. According to B3 data, Brazil continues to see a growing influx of new investors, driven by three main factors:

  • Democratization of knowledge: Modern applications include integrated tutorials, with 70% of users utilizing these educational resources.
  • Lower costs: Digital platforms offer fees up to 80% lower than traditional brokerages, making investments more accessible for small amounts.
  • Variety of assets: Easier access to cryptocurrencies, thematic funds (ESG, technology), fixed income securities, and sustainable investments has expanded possibilities.

Essential Criteria for Choosing the Best Brokerages for Beginners

When evaluating the best brokerages for beginners, three pillars guide the decision: platform technical quality, transparent cost structure, and reliable support. The selection below features platforms that excel in these areas, each with a unique profile that helps beginners identify which aligns best with their goals.

The 8 Best Platform Options to Start Investing

1. Nubank Investments

Nubank has established itself as a leader in digital experience. Its brokerage Nu Invest (formerly Easynvest) reflects this expertise, operating entirely via smartphones with a focus on simplifying remote operations.

  • Current status: Undisputed leader in intuitive interface, expanding its ecosystem for 2026 to include cryptocurrencies and thematic ETFs like ESG and tech.
  • What it offers: CDB with yields of 220% of the CDI, fractional shares, Bitcoin, and real estate funds with no operational fees.
  • Cost structure: Zero brokerage for orders under R$1,000. Withdrawals via Pix are free.
  • Special highlight: AI assistant that personalizes recommendations based on user profile.

2. XP Investments

XP maintains a dominant position in the segment, strengthened after its visibility campaigns and ongoing modernization. It is a well-known name even among those who started investing just a few years ago.

  • Market positioning: Manages operations with 6.2 million clients and exclusive partnerships, including access to Nasdaq.
  • Product portfolio: Access to 12 global stock exchanges, cryptocurrency staking options, and private pension products.
  • Fee policy: Brokerage starting at R$1.90 for Brazilian stocks. ETFs are free of management fees in the first year.
  • Competitive edge: XP Future platform allows simulation of investments in a virtual reality environment, aiding investor education.

3. Toro Investments

Operating since 2010, Toro has built a notable national presence through reduced costs. Part of the Santander group, it maintains a reputation for accessibility for market newcomers.

  • Operational features: Available in online and browser versions, with a practical interface and various resources for different strategies.
  • Specialties: Excels in beginner-level day trading tools, making it easier to understand more dynamic operations.
  • Cost model: Offers free basic operations, including stock brokerage — a rare feature among competitors.

4. Rico Investments

Part of the XP ecosystem, Rico stands out through intelligent automation. Investment robots facilitate strategy implementation without constant monitoring.

  • Operational focus: Recommended portfolios by proprietary algorithms and fixed-rate day trading at R$0.99.
  • Product offering: Zero brokerage for ETFs and index funds, maximizing returns for passive investors.
  • Highlight tool: Rico Radar sends real-time alerts via WhatsApp, keeping investors informed about relevant movements.

5. Clear

Although linked to the XP group, Clear operates independently with a strong focus on the digital segment. Since its acquisition, it has been strategically expanding its product catalog.

  • Value proposition: Ideal for those seeking minimal costs and straightforward operations without unnecessary layers of complexity.
  • Available products: Fractional shares, options trading, and access to cryptocurrencies via a partnership with Mercado Bitcoin.
  • Pricing: Zero brokerage on all products. Withdrawal fee fixed at R$3.90.
  • Innovative feature: Clear Zen mode blocks impulsive decisions, suspending purchase operations after consecutive losses.

6. BTG Pactual Digital

Following the trend of large institutions, BTG developed its own digital arm. Its brokerage caters to both conservative profiles and operators willing to take higher risks.

  • Strategic focus: Emphasizes sustainable investments, with Green Finance certification for renewable energy projects.
  • Specialized products: Green Treasury (IPCA plus 6%), carbon-neutral real estate funds, and verified carbon credits.
  • Initial incentives: Zero fee for investments under R$5,000, removing entry barriers.
  • Development program: BTG Educa offers certification in personal finance, empowering investors for future decisions.

7. Órama

For those who want to integrate all aspects of their financial life in one place, Órama offers tools like income tax calculators and related services.

  • Educational reputation: Recognized as a leader in content provision, with over 150 free courses and in-person mentoring.
  • Investment range: Multi-market funds, LCI/LCA with daily liquidity, and real estate crowdfunding opportunities.
  • Pricing structure: Zero fee for initial investments. Performance fee fixed at 10% on gains.
  • Incentive initiative: Órama Start program distributes R$100 for first investments, easing initial experimentation.

8. MiTrade

Simple yet functional, MiTrade offers an accessible service even for first-time investors. It provides extensive educational material for those who want to study before investing.

  • Scope: Global brokerage with a focus on cryptocurrencies and emerging markets, broadening the horizons for beginner investors.
  • Number of assets: Over 500 assets including Bitcoin, Ethereum, and global commodity contracts.
  • Operational costs: Spread starting at 0.03%. Zero deposit fees via Pix, aligning with Brazilian payment trends.
  • Practical feature: MiTrade Simulator allows practicing operations without real capital exposure, speeding up the learning curve.

Conclusion

Identifying the best brokerages for beginners requires careful analysis among available options. Today’s market offers alternatives that didn’t exist before, each with distinctive features. The novice investor should evaluate which platform best matches their risk profile, initial investment volume, and technological preferences. All listed options share common denominators: technical excellence, operational reliability, and a commitment to user education.

Next steps to start your journey:

  1. Choose the platform — Select the one that best fits your style
  2. Register — Fill in the requested information carefully
  3. Make your first deposit — Start with an amount you’re comfortable with and monitor results
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