The Evolution and Commercialization of the Encryption Social Information Flow Platform

In the development of the cryptocurrency field, information dissemination and social networks play a crucial role. From the early WeChat groups to today's Twitter platform, the crypto community has undergone multiple transformations. This article will review this evolution process, focusing on several key nodes and representative projects.

Group Chat Era: 2018-2021

In 2018, the emergence of the 3 o'clock community marked the rise of encryption KOLs. WeChat groups and AMAs became mainstream marketing methods, allowing founders to communicate directly with potential community members. This period also marked the end of the rise of self-media, with traditional media still holding a dominant position. Several well-known encryption media outlets such as ChainDD and Planet Daily emerged as a result.

The regulatory policies on May 19, 2021, became a watershed. Since then, the encryption community has gradually migrated overseas, and the influence of Chinese media has begun to decline. At the same time, the voice of international projects and capital in the industry has continued to strengthen.

The Rise of Twitter: 2022

As the community shifts its focus to Twitter, a new generation of KOLs is emerging. Initially, content creators focused primarily on technology and investment research dominated the scene, but as the market environment changes, full-time KOLs are gradually rising.

Projects like Twitterscan attempt to integrate encryption information on Twitter to provide users with market insights. However, such products face commercialization challenges and struggle to form a sustainable profit model.

Social Token Experiment: 2023

The emergence of Friend.Tech has pioneered a new attempt - tokenizing KOL influence. This project achieved significant success in a short period, but also exposed the limitations of direct content monetization. This experiment shows that a purely social token model is difficult to sustain in the long term.

Kaito Mode: 2024-2025

Kaito was initially positioned as an AI-driven encryption information search tool, later transforming into a KOL ranking and points calculation platform. Its success lies in:

1. Separate information flow from capital flow, focusing on providing reliable KOL rankings.
2. Introduce the Yap system to create a mechanism similar to a market fairness leaderboard.
3. Become a standardized intermediary platform that connects KOLs, project parties, and exchanges.

Kaito's innovation lies in finding a way to balance information value and commercialization needs. However, how to further expand the business boundaries remains a challenge faced by the platform.

Future Outlook

The next development direction for the encryption social information flow platform may be: seeking product forms that can truly connect information flow and capital flow, realizing a mechanism that directly generates transactions based on information flow. However, achieving this goal still faces many difficulties, as encryption users' recognition of the value of information flow still needs to be improved.

In this rapidly changing field, platforms that can achieve sustainable business models while maintaining information quality will be more likely to dominate in the future.