MetaMask Rolls Out $30M Linea Rewards Program to Drive Real Web3 Activity

MetaMask launches a $30M LINEA rewards program to boost verified Web3 user engagement.

Rewards in LINEA tokens aim to expand Consensys’ Layer-2 adoption and ecosystem activity.

The program may link to a future MASK token, hinting at upcoming governance opportunities.

MetaMask, the self-custody wallet by Consensys, has launched a $30 million LINEA rewards program to encourage genuine blockchain activity. The initiative aims to promote real user participation across the Linea Layer-2 network and reward long-time MetaMask users, avoiding speculative yield-farming behavior and strengthening the Web3 ecosystem.

Reward Structure and User Participation

MetaMask announced the program through a post on X, revealing that the first season will distribute over $30 million worth of LINEA tokens to active users. The company stated that rewards will be tied to verified on-chain activity, encouraging sustained and authentic user engagement.

Reports indicate the program will feature referral bonuses, mUSD incentives, and exclusive partner benefits. Long-term MetaMask users will receive additional perks in the first season. Users can earn points for trading and transaction activity, with higher multipliers for using the Linea network.

MetaMask confirmed that the claiming process will be fully integrated into MetaMask Portfolio, allowing users to access and redeem rewards directly within the wallet. It also clarified that there will be no forced swaps, bridging, or staking required, making participation accessible to all users.

Linea Integration and Market Response

LINEA tokens will serve as the reward currency for the first phase of the program. Linea, developed by Consensys, is an Ethereum Layer-2 network focused on reducing transaction costs and improving scalability. The integration aims to increase adoption across both the wallet and the Layer-2 ecosystem.

Following the announcement, LINEA’s price rose by about 2.3%, with daily trading volume climbing above $244 million. Market data suggests growing interest in the rewards program and its role in boosting on-chain activity.

MetaMask described the initiative as “one of the largest on-chain rewards programs ever built.” The company also mentioned “meaningful connections to the future MASK token,” suggesting that users participating in the program could benefit from future governance opportunities.

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