Sony Group's Soneium and Astar Network Unveil 100M New Token Campaign for Ecosystem Growth

Key Notes

• Sony’s Soneium and Astar Network have launched a major Web3 campaign to drive adoption.
• The campaign starting today, February 20 will last for 100 days ending May 30, 2025.
• Soneium has selected over40 blockchain platforms, including Velodrome, Quickswap, and SoneFi to participate in the campaign.

On Thursday, Soneium, the layer-2 blockchain network owned by Sony Group, announced a partnership with Astar Network to accelerate the growth of its ecosystem.

Both protocols will work together to drive user adoption through a 100 million token campaign designed to incentivize interactions within the Soneium ecosystem.

Soneium’s Web 3.0 Journey and Expansion Plans

Soneium entered into the cryptocurrency industry in January 2025 after operating on a testnet since last year. The protocol, launched by Sony Group’s blockchain venture, Sony Blockchain Solutions Lab (Sony BSL) was built on OP Stack and Superchain architecture with the aim of bridging the gap between the world of traditional finance industry and Web3.

During its testnet phase, Soneium reported over 15 million active wallets engaging with its network. Now, with the launch of the Astar Contribution Score campaign, the project aims to attract even more participants. Soneium network will earn points which could be redeemed for ASTR

ASTR $0.0402

24h volatility: 1.8%

Market cap: $303.92 M

Vol. 24h: $11.04 M

, the native token of the Astar Network.

Related article: Sony's Blockchain Soneium Launches First Music NFTsThe token will serve as the core asset for the Soneium blockchain as the project is yet to develop its own native token.

Soneium explained that participating in the program requires users to engage with Web3 activities and contribute to network growth by supplying liquidity to chains built on Soneium.

The Sony Group’s owned network has onboarded more than 40 projects including Velodrome, Quickswap, SoneX, Kyo Finance and SoneFi for the campaign. This means that users can interact with any of these crypto projects to qualify for the reward. The campaign, scheduled to start today, February 20 will run till March 30, 2025.

Earning More through Direct Engagement

In addition to interacting with the blockchain projects involved in the campaign, users can choose to earn point multipliers through direct engagement with the Soneium blockchain. According to reports, these users can interact with the protocol using ASTR, Ether

ETH $2 740

24h volatility: 1.0%

Market cap: $330.15 B

Vol. 24h: $13.68 B

and the two leading stablecoins in the industry: Tether USD

USDT $1.00

24h volatility: 0.0%

Market cap: $141.79 B

Vol. 24h: $29.74 B

and Circle USD

USDC $1.00

24h volatility: 0.0%

Market cap: $56.30 B

Vol. 24h: $7.44 B

.

Commenting on the new campaign initiative, Sota Watanabe, founder of the Sota Watanabe said the program is fully designed to reward loyal Web 3.0 users who help in growing the ecosystem.

“It’s for the users who don’t just participate but who actively engage, provide liquidity to DeFi platforms, and interact with Web 3.0 applications in meaningful ways,” said Watanabe.

Meanwhile, the launch of the 100 million token campaign comes at a time when the Web 3.0 market has received significant attention from key players in the market. Earlier this month, Winvest Group Limited, announced that it is expanding its involvement in Web 3.0 by using a unique multi-channel financing model.

This model includes different funding methods, such as blockchain-based investments, tokenized assets, or decentralized finance (DeFi) solutions, to support blockchain projects focused in the entertainment sector.

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