Last night it rained, and under the streetlights, I remembered that recently I saw a bunch of PFPs shouting about "membership benefits upgrade." Honestly, I now see PFPs more as "attention tickets": when it's hot, the group is lively; when it cools down, only the avatars remain, and the benefits turn into a string of incomprehensible links... If a brand truly wants to do long-term, it needs to make you want to stay even after the hype fades; otherwise, it's just a sprint.

Not long ago, I was still following a project because they updated frequently and told a compelling story, which really resonated with me. I followed them, but then they started daily posts hinting at "compliance benefits / smoother deposits and withdrawals." I felt a bit uncomfortable—whether it's tax increases or tightening regulations, it all ultimately affects my wallet, so there's no need to pretend it's a guaranteed profit. So I quietly unfollowed again. Be more Zen, chase fewer spotlights, and see if they’re willing to keep doing their work even without applause.