Behind the affairs of pets, there is a big business; pet funeral-related companies are expected to grow by over 300% within five years.

With the booming development of the pet economy, the “aftermath” of pets is gradually becoming a new market hotspot, and the pet funeral service industry has emerged accordingly. Reports indicate that the industry related to “pet ghost money” associated with deceased pets has become a new track. On online platforms, there are numerous pet memorial product stores with a wide variety of goods, ranging from basic ghost money to various paper-zhi products. Some merchants offer a “Dog’s Grand Funeral” memorial package priced at 239.8 yuan, even including paper-zhi servants and companion pets. Others claim to provide burning services on behalf of customers, with fees ranging from 19.9 yuan to 28.8 yuan.

Qichacha data shows that as of the end of March, there are 47.3k existing enterprises related to pet funeral services in China. Since 2021, the stock of related enterprises has increased significantly, reaching 46.1k by the end of 2025, a growth of 303.3% compared to the end of 2021. In terms of regional distribution, these enterprises are mainly concentrated in North China and East China, accounting for a total of 54.24%. Regarding registered capital, most of these enterprises are light-capital businesses, with 60.94% having registered capital of less than 1 million yuan.

1. Stock increase of over 300% in five years

Qichacha data shows that as of March 31, 2026, there are 47.3k existing enterprises related to pet funeral services in China; from 2021 to the end of 2025, the stock of related enterprises grew from 11.4k to 46.1k, an increase of 303.3% over five years, indicating rapid industry expansion.

2. Major distribution of related enterprises in North China and East China

Qichacha data indicates that pet funeral-related enterprises show a clear regional concentration, with North China and East China together accounting for 54.24%, making these regions the core areas for pet funeral enterprise deployment.

3. Over 60% of related enterprises have registered capital of less than 1 million yuan

Qichacha data shows that, based on registered capital structure, pet funeral-related enterprises mainly operate with a light-capital model. Over 60% of these enterprises have registered capital of less than 1 million yuan, indicating relatively low industry entry barriers, with small and micro enterprises being the main market players.