Top 100 real estate companies in February achieved sales of 123.4 billion, as the housing market undergoes seasonal adjustment in preparation for a "small spring" rebound.

February, as the “Spring Festival month,” has seen the real estate market enter a “slow season and reset period.” According to data released by Centaline Research on real estate development, in February 2026, the typical top 100 real estate companies achieved a single-month sales and marketing execution amount of 1234.2 billion yuan. Over the first two months, they achieved a sales and marketing execution amount of 2888.7 billion yuan. If compared with January’s data, the top 100 real estate companies recorded a sales and marketing execution amount of 1654.5 billion yuan last month. Based on calculations using this organization’s data, in February this year, the overall sales and marketing execution amount for the top 100 real estate companies fell by more than 20% month-on-month, which is 42.0 billion yuan less. Centaline said that, as February is the Spring Festival month, whether it is the new home market, the second-hand home market, or the land market, all have entered a “slow season and reset period.” The Spring Festival travel-homecoming period and the seasonal travel peak caused effective customer groups to move away, and real estate firms’ marketing plans generally also chose to avoid the Spring Festival holiday, concentrating new release timelines in the “early spring” period of March to April. As a result, supply remains at a low level. (First Financial)