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Danone CEO says Iran war could lead to rising food prices
Investing.com - Danone CEO Antoine de Saint-Affrique said in an interview with CNBC that inflationary pressures stemming from the Iran war could lead to higher food prices, because the outlook for the conflict in the Middle East remains highly uncertain.
When asked whether the company would raise prices, de Saint-Affrique said, “We haven’t reached that stage yet.”
He told CNBC’s Charlotte Reed: “No one knows when (the war) will end, and depending on how it evolves over the next two to four weeks, from a macroeconomic standpoint, the outcome will be very, very different.”
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The Middle East conflict has entered its sixth week. On the weekend, U.S. President Donald Trump increased pressure on Iran, calling for the reopening of the Strait of Hormuz. Earlier today, the president reiterated that Iran must reopen this strategically important strait by 8:00 p.m. Eastern Time, through which typically one-fifth of the world’s oil supply passes.
De Saint-Affrique added: “If it lasts long enough, it will have an impact.”
Although acknowledging macroeconomic uncertainty and future headwinds, the CEO remains optimistic about the company’s ability to stay resilient in a macroeconomic tailwind.
He said: “This is exactly when you need to keep investing in your brand.”
“People are paying attention, so either you’re relevant or you’re not. Now is the time for us to continue focusing on what makes us different, what makes us unique, and what brings value to consumers.”
This article was translated with the assistance of artificial intelligence. For more information, please see our Terms of Use.