MediaAlpha (MAX) CTO trims stake with 3,000-share 10b5-1 tax-related sale

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MediaAlpha’s Chief Technology Officer, Yeh Kuanling Amy, sold 3,000 shares of Class A common stock at $9.44 per share. This sale was conducted under a pre-established Rule 10b5-1 trading plan primarily to cover taxes associated with vesting restricted stock units (RSUs). Following the transaction, she still directly holds 577,879 shares, indicating that this is a routine, tax-related sale rather than a significant change in her investment position.

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