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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
Walmart and Vizio announced unified account logins for smart TVs running Vizio’s operating system, integrating streaming engagement with retail interaction. This move aims to leverage Walmart’s shopper data with Vizio’s streaming data for enhanced CTV ad attribution and performance measurement, challenging competitors like Roku and Amazon. The strategy includes requiring Walmart accounts for new Vizio TV activations and offering interactive ad formats to drive sales and engagement.