【Positive China】The wave of consumption surges in the spring light, reflecting China's vibrant and upward momentum

A 12-billion-yuan box-office haul is a testament to the flourishing momentum of the film market; 296 million passenger trips cross mountains and seas during the holidays; 150 million mu of spring irrigation nourishes fertile fields… From production to consumption, from travel to logistics, this week, one indicator after another rebounds and improves, and warmth gradually grows across one sector after another. This is not only a “new release” of data—it is a vivid footnote to China’s economic resilience and vitality, showing steady forward progress in the spring. (CCTV News Client)

Holiday consumption is an important window for observing economic vitality. The most direct feeling of the “spring break + Qingming” period can be summed up in one word: hot! Across the vast land of China, people crowd cultural and tourism attractions; foot traffic keeps flowing into restaurants and commercial districts; demand for premium, experience-based, and culture-oriented consumption continues to stay in vogue. One vivid spring scene after another combines into a powerful upward development tide. From the bustle of everyday life at your doorstep to the travel fever stretching from the south to the north, from richer consumption scenarios to continually emerging new highlights in consumption, everywhere reflects vitality and liveliness. The hot scenes during the holidays are not only the precise release of policy dividends and the steady upgrade of people’s livelihood needs; through a set of striking data and a stream of lively scenarios, they outline a steaming-hot picture of China—providing a vivid footnote for steady economic advance.

Stirring up people’s enthusiasm for consumption and unlocking strong momentum for domestic demand. The film market is packed to capacity; restaurant outlets line up with long queues; weekend getaways stay hot; and all kinds of consumption scenarios keep heating up. Behind the impressive box office and brisk revenues is the steady rebound of residents’ confidence in consumption, and the continued release of consumption willingness. With the supply of high-quality content constantly expanding, and inclusive promotional policies rolling out one after another, new business formats and new experiences keep emerging, allowing consumption potential to keep bursting forth. People flow, logistics, and capital flows are accelerating and surging, consumption heat climbs step by step—this not only showcases the deep potential of a market at massive scale, but also lets us genuinely feel the fierce, scorching warmth of the consumer market. It also injects strong momentum into China’s economic rebound and improvement.

All people rush to the poetry and faraway places, making a more vibrant and lively China of movement. During this holiday, “poetry and faraway places” continues to ignite people’s enthusiasm nationwide. People step out of their homes: amid mountains and waters, they appreciate the beauty of nature; in alleys and streets of ancient towns, they savor cultural charm; in popular attractions, they experience local customs and ways of life. Renting cars to travel, niche destinations, and rural tourism continue to heat up. Attractions, cinemas, and theaters are all booming across the board. Large-scale movement of people drives the development of the full chain—transportation, dining, culture and tourism, accommodation, and more. Everywhere is filled with laughter and joy. This nationwide travel boom is not only a yearning for a better life; it also testifies to a shift from traditional sightseeing toward deeper, experience-driven engagement. A China in motion is full of vitality—opening new space for consumption growth and showcasing a China economy that is teeming with energy.

Turn “temporary traffic” into “long-term stock,” and convert holiday heat into durable development momentum. This year, in multiple regions, the “spring break + Qingming” approach has been used in an overlapping manner: local featured resources are mined deeply, new business formats such as immersive experiences, cultural and creative consumption, and rural leisure are developed, and service quality and leisure-and-play experiences are improved. Through “ticket stub+,” prize-winning invoices, improving supporting facilities, optimizing the consumer environment, and building featured brands, a cash-and-carry “holiday package” is delivered to consumers. This not only strengthens people’s willingness to travel, but also turns “visitors” into “regulars,” and “check-in spots” into “destinations.” From short-term scorching to long-term prosperity, from a holiday economy to a steady-state economy, regions use innovative thinking to extend the industrial chain and fill in gaps—so consumption vitality keeps being released, long-lasting momentum is built up for high-quality development, and strong momentum is injected into the economy running upward.

A holiday wave of heat mirrors a panorama of countless things. The hot scenarios of holiday consumption have captured the vibrant face of China. Within a moving China, we feel happiness through consumption, embrace the good through travel, and accumulate strength through development. We see the vitality of the market and the confidence of ordinary people—making the scenes of a better life something we can see, feel, and reach. Seizing the good opportunity brought by holiday consumption, we continue to optimize supply, innovate scenarios, and upgrade services; we keep invigorating the potential of domestic demand and deepen our development advantages. As a result, life’s bustle grows stronger, vitality becomes fuller, confidence grows firmer—and a China that is thriving, surging upward, and steaming hot will, in the spring light, write even more new chapters of development.