Guifa Xiang expects a loss of 24.53 million yuan in 2025, with revenue down 4.9%

On April 2, Guili Fangxiang (002820) released its 2025 annual report. The company’s operating revenue was 471 million yuan, down 4.9% year over year; net profit attributable to shareholders was a loss of 24.53 million yuan, down 190.6% year over year; non-recurring items net profit attributable to shareholders was a loss of 25.18 million yuan, down 203.1% year over year; net operating cash flow was 52.15 million yuan, down 16.5% year over year; EPS (fully diluted) was -0.1221 yuan.

Among them, in the fourth quarter, operating revenue was 93.72 million yuan, up 0.7% year over year; net profit attributable to shareholders moved from a loss of 8.64 million yuan in the same period last year to a loss of 25.54 million yuan, with the loss amount further widening; non-recurring items net profit attributable to shareholders moved from a loss of 9.76 million yuan in the same period last year to a loss of 25.83 million yuan, with the loss amount further widening; EPS was -0.1272 yuan.

As of the end of the fourth quarter, the company’s total assets were 957 million yuan, down 5.0% from the end of the prior year; shareholders’ net assets attributable to the parent company were 866 million yuan, down 5.8% from the end of the prior year.

In its 2025 annual report, the company noted that there had been no significant change in the situation of its main business. Although the company actively responded to external pressures such as insufficient demand from consumer groups and purchasing power, and intensified industry competition, while revenue from its e-commerce channel increased, overall operating revenue fell 4.93%. Revenue from the direct-operated channel and the distributorship channel declined, and the growth in the e-commerce channel was not able to offset the decline in revenue from traditional channels.

In terms of market expansion, the direct-operated channel continued to expand key regions and also tried to open new stores. In addition, the e-commerce channel carried out intensive traffic-attracting and promotional activities. Moreover, the company carried out digital initiatives, implemented the launch of a management system, and advanced upgrades toward intelligent production. The introduction of new products also closely followed market characteristics, enriching its product lineup. Overall, despite facing pressure, the company is still making continuous efforts to enhance competitiveness and market coverage.

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