Sichuan launches the 35th National Taxation Publicity Month, and these six positive online figures have gained a "new identity"

The Daily Economic News reporter | Zhang Yi The Daily Economic News editor | Liao Dan

April 1, the 35th National Tax Publicity Month in Sichuan Province kicked off in Chengdu. This event, themed “Taxation · Rule of Law · Fairness,” invited representatives from 10 MCN institutions in the province (i.e., online performance brokerage institutions) and 6 people of positive energy online to attend, and held in-depth exchanges around tax-related policies, compliant operations, and online law popularization.

At the event site, tax officials delivered special briefings on the tax-related policies for internet platform companies and online hosts. Frontline practitioners shared vivid case studies, and the online people of positive energy present were appointed “Taxation Network Law-Popularization Volunteers of Sichuan Province,” thereby opening the prelude to the Tax Publicity Month.

“Rule of law is the best business environment; fairness is the cornerstone for healthy industry growth.” A relevant person in charge of the Sichuan Provincial Taxation Bureau said that during the Tax Publicity Month, Sichuan’s tax departments will, in accordance with local conditions, plan and carry out a series of themed activities, turning the internet’s massive traffic into positive energy for tax law popularization, and do their utmost to create a tax ecosystem characterized by rule of law and fairness.

On-site: Photo provided by the Sichuan Provincial Taxation Bureau

On-site: New-technology-industry practitioners discuss “the steadiest traffic”

With the rapid development of new industries such as the platform economy and live-streaming e-commerce, tax compliance has become an important topic for the healthy growth of the industry. At this Tax Publicity Month kickoff event, multiple representatives from MCN institutions and frontline practitioners shared their respective compliance practices.

A representative from Chengdu Yinshi Culture Media Co., Ltd. said that the company specifically set up a Finance BP (business partner) position, enabling finance and tax personnel to participate end-to-end—from product selection meetings and content planning to talent signing—while being embedded in tax and fiscal rules in advance. “We have always believed that operating according to law and paying taxes in good faith are not slogans on the wall; they are real competitiveness. The more solidly you do compliance, the more steadily your business will go.”

A representative from Chengdu Huaxing Brilliant Entertainment Co., Ltd. stated that AI (artificial intelligence) technology not only improves operational efficiency but also provides a new way of thinking for tax law popularization. He suggested creating AI virtual hosts to do short-video law popularization, tailoring content for different audiences, building interactive law-popularization tools, and making tax law knowledge easier for young people to accept.

“The Sichuan Secretary Xie” Xie Junyi from Cangxi County Xinghua Village shared stories about starting a business back home and using e-commerce to help farmers. After giving up a high salary job in Hangzhou and returning, he led fellow villagers to sell products via live streaming. Over the past two years, cumulative sales of agricultural products have reached tens of millions of yuan, driving hundreds of households to increase their income. For every transaction, invoices are issued according to law and tax declarations are made truthfully.

“E-commerce helping farmers may look like a business built on traffic, but in reality it’s an accumulation of trust—and also support from rule of law.” Xie Junyi specifically mentioned that local tax authorities proactively went to provide guidance on preferential tax policies for agricultural product self-production and direct sales, teaching step by step how to issue electronic invoices. “Taxation is not cold legal text; it is support with warmth. Only by paying taxes according to law and operating in compliance can small businesses fairly participate in the market, and rural industries can move steadily and go far.”

“The Sichuan Secretary Xie” Xie Junyi shares stories of using e-commerce to help farmers and paying taxes according to law | Photo by reporter Zhang Yi, The Daily Economic News

Tant Qiao, a media creator who was widely loved for “Tan Tan Traffic,” and vice chairman of the online network union of the Sichuan Provincial Party Committee’s United Front Work Department, compared tax-policy publicity with his traffic law-popularization experience, proposing that “compliance is the best way to run a business; integrity is the steadiest traffic.”

“Driving can’t run red lights, and livestreaming can’t cut corners. Tax law, just like traffic law, is a red line of the law.” Tan Qiao sent three points of advice to online practitioners: first, keep to the rules and don’t cross the line—do things in an open and upright manner; second, know your bottom line and don’t conceal—operate properly and orderly; third, believe in the right path and not in shortcuts—make money down-to-earth and be a straightforward person.

A relevant person in charge of the Sichuan Provincial Taxation Bureau said that during the Tax Publicity Month, Sichuan’s tax departments will plan and carry out a series of themed activities in accordance with local conditions, including coordinating with the Cyberspace Administration and judicial departments to further deepen the online law-popularization brand “E-Fa Companion · Qinglang Tiansfu,” conducting an online commenting activity “See Tax Compliance in Frontline Enterprises,” jointly launching the initiative “Compliance Leads the Way · Empowers Sichuan Merchants” with the provincial Federation of Industry and Commerce, advancing the implementation of the project “A Thousand and Ten Thousand Sights in Invoices,” offering special tutoring on “A Lesson on Tax Compliance for Online Hosts,” and routinely exposing cases of tax-related illegal conduct, among others—working to fully create a tax ecosystem characterized by rule of law and fairness.

Observation: Sichuan’s tax law popularization is moving toward diversification

At this kickoff event, the Sichuan Provincial Taxation Bureau also presented Taxation Network Law-Popularization Volunteer certificates of Sichuan Province to six people of positive energy online, including Tan Qiao, “The Sichuan Secretary Xie” Xie Junyi, “Brother Bazhen” Du Yunting, “Second Brother Tax Tax Thoughts,” “Those Things About Technology,” and “More Taxes, Longer Dreams.”

Online people from different fields joining the law-popularization team means that tax law popularization is gradually moving toward diversification.

“Brother Bazhen” Du Yunting from the Dahashan Mountains describes the “crossing over/going beyond the niche” path of tax law popularization through the process of making three viral short videos. From a warm story about paying for rural medical insurance to a humorous warning about preventing tax-related fraud involving individual income tax, and then to a realistic scenario of a restaurant refusing to issue invoices—his team uses dialect comedy to make tax policies feel understandable, knowable, and approachable. Among them, the medical insurance payment story has reached several million views across the entire platform, and comments left in the comment section are even more touching. “A good law-popularization story can awaken resonance and convey warmth,” Du Yunting said. “Even the most serious content can be carried in a light and interesting way.”

The main person in charge of the Sichuan Provincial Taxation Bureau said that tax authorities will focus on the theme “Taxation · Rule of Law · Fairness,” and solidly carry out all kinds of tax law-popularization and publicity activities. They will provide law-based protection for high-quality development of the tax cause, safeguard the overall situation of economic and social development through fairness, continuously enhance tax-law compliance and social satisfaction, and contribute greater tax-related strength to firmly write a new chapter in Chinese-style modernization for Sichuan.