Last week, international gold prices experienced a rare sharp decline, with a weekly drop exceeding 10%, marking the largest single-week decline in nearly 43 years. On the morning of March 21st, spot gold fell below $4,500 per ounce, causing domestic branded gold jewelry prices to plummet accordingly. Famous brands such as Chow Tai Fook and Chow Sang Sang saw their pure gold jewelry prices drop below 1,400 yuan/gram. In contrast, this price was still broadly maintained at 1,700 yuan/gram in late January of this year. Many young people sat on portable folding stools, their phones connected to power banks, not rushing to purchase limited edition trendy items, but waiting to buy gold—a scene witnessed outside Beijing SKP mall in January when international gold prices were surging. "As soon as the mall opened, we had already stopped distributing queue number tickets, issuing a total of four to five hundred tickets, which had already reached our maximum daily capacity," a staff member at Lao Pu Gold shop at Beijing SKP mall said in January. "The person at the front arrived at 4 a.m." After experiencing volatile increases, gold prices plummeted from their highs, then experienced rebound, repeatedly staging "roller coaster" market movements. However, despite frequent fluctuations in gold prices, consumer enthusiasm for purchasing gold has not diminished. Many consumers are optimistic about gold's long-term hard currency attributes and choose to "buy on dips," particularly the younger consumer demographic, which has become a "rising star" in the gold consumption market.