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Amer Sports (AS) Is Up 6.1% After Salomon Secures 2026 Olympic Deal And DTC Expansion - What's Changed
Amer Sports (AS) saw its stock rise by 6.1% following news that its brand Salomon secured an official partnership for the 2026 Milano Cortina Winter Olympics and is expanding its direct-to-consumer channels. This development is expected to reinforce near-term revenue growth, particularly through brand-led growth in footwear and women’s categories, and deepen consumer engagement. However, the company still faces risks related to DTC expansion costs and its heavy reliance on the Asia Pacific market.