Spring Festival Gala traffic turns into orders, "World Supermarket" opens with a boom

NightAirdropper · 2026-02-28T22:26:27+00:00

On February 28th, Yiwu International Trade City and the Global Digital Trade Center opened for business, welcoming 80,000 merchants and creating a lively scene. Under the influence of the 2026 Spring Festival Gala, the flow of customers and orders increased significantly. Merchants are full of confidence in the market recovery, demonstrating Yiwu's "World Supermarket" vitality and innovation.

NightAirdropper

2026-02-28 22:26:27

Abstract generation in progress

On February 28th, the twelfth day of the Lunar New Year, Yiwu International Trade City and the Global Digital Trade Center fully opened for business. Eighty thousand merchants welcomed customers as lions and dragons danced, and traders from around the world gathered. The lively scene of “buying and selling globally” has fully returned.

Compared to previous years, with the spillover effect of the 2026 Spring Festival Gala sub-venue, Yiwu Trade City’s opening was even more bustling. On-site, reporters observed that not only were the various districts experiencing strong foot traffic, with domestic and international buyers arriving in droves, but many shops were experiencing “爆单” (big orders) as soon as they opened. Online inquiries and offline transactions both increased. Some customers joked, “During the New Year, many clients have already been urging us to process orders!” Several merchants told reporters that this year’s market recovery is very strong, and they are full of confidence for the year ahead.

Once again, spring has arrived. Yiwu entrepreneurs are continuing to write the global story of the “world’s supermarket” through quality and innovation.

Planning: Wu Zhengyi, Huang Lei

Authors: Yang Ye, Zhu Xiang, Chen Ming

Produced by: Shanghai Securities Journal

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