Smurfit Westrock unveils medium-term plan to accelerate growth

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Smurfit Westrock has revealed a medium-term plan to accelerate growth through 2030, targeting approximately $7 billion in adjusted EBITDA and $14 billion in cumulative discretionary free cash flow. The strategy emphasizes optimization, investments in innovation like AI tools, and regional focuses, particularly in North America. The company also announced closures in Quebec as part of a portfolio optimization, while executives expressed an optimistic outlook for 2026.

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