What is streamflation? (and will prices keep rising?)

Streaming service prices, dubbed “streamflation,” are rising significantly faster than general inflation, with a 19.5% increase in the “subscription and rental of video and video games” category. This surge is attributed to streaming companies shifting focus from subscriber growth to profitability and sustainability, coupled with escalating content costs, particularly for sports rights. While a 29% increase was seen in the 12 months ending December 2025, experts predict future increases will be more incremental, and subscribers retain the flexibility to downgrade or cancel services.