Chinese automakers have captured 20% of Thailand’s auto market, pushing out Japanese rivals. Despite this success, companies like BYD are now looking to Toyota Motor for strategies to navigate the intense price war and market backlash from local consumers. This move indicates a shift in focus from aggressive market share acquisition to sustainable growth tactics in the competitive Thai market.
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China automakers look to Toyota in next growth push in Thailand
Chinese automakers have captured 20% of Thailand’s auto market, pushing out Japanese rivals. Despite this success, companies like BYD are now looking to Toyota Motor for strategies to navigate the intense price war and market backlash from local consumers. This move indicates a shift in focus from aggressive market share acquisition to sustainable growth tactics in the competitive Thai market.