Comcast’s NBC is investing over $8 billion in sports rights this year, including the Olympics and NBA, to attract viewers and advertisers amidst competition from streaming giants like Netflix and Amazon. This strategic spend on high-profile live events, dubbed “Legendary February,” aims to strengthen advertiser relationships and boost its Peacock streaming service. Despite a reported loss of $552 million for Peacock in late 2025, NBC remains committed to sports content as a key growth driver.
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NBC splurges $8 billion on sports to combat Netflix and Amazon
Comcast’s NBC is investing over $8 billion in sports rights this year, including the Olympics and NBA, to attract viewers and advertisers amidst competition from streaming giants like Netflix and Amazon. This strategic spend on high-profile live events, dubbed “Legendary February,” aims to strengthen advertiser relationships and boost its Peacock streaming service. Despite a reported loss of $552 million for Peacock in late 2025, NBC remains committed to sports content as a key growth driver.