OMG They’re Back Again: T-Mobile Teams Up with the Backstreet Boys for Big Game Commercial

T-Mobile is collaborating with the Backstreet Boys for its 13th consecutive Big Game commercial, featuring a reimagined version of “I Want It That Way” to highlight T-Mobile’s network, value, and benefits. The 60-second ad, also featuring cameos from Druski, mgk, and Pierson Fodé, will air in the second quarter of the Big Game on February 8th. T-Mobile emphasizes superior customer experiences, entertainment bundles, and travel perks, alongside new features like “15 Minutes to Better” for expedited switching and a free trial for potential customers.

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