Coca-Cola is introducing single-serve 7.5-oz mini cans for its sparkling soft drinks, aiming to cater to on-the-go consumption and facilitate trials of new flavors. While mini cans already account for over 9% of sparkling soft drink sales in large stores, this initiative now makes them available individually rather than exclusively in multipacks. The company hopes this move will energize convenience retail, offering consumers more choices like smaller portions for purchase and the opportunity to try new products.
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Mini Coca-Cola cans target on-the-go drinking and short-term flavour runs
Coca-Cola is introducing single-serve 7.5-oz mini cans for its sparkling soft drinks, aiming to cater to on-the-go consumption and facilitate trials of new flavors. While mini cans already account for over 9% of sparkling soft drink sales in large stores, this initiative now makes them available individually rather than exclusively in multipacks. The company hopes this move will energize convenience retail, offering consumers more choices like smaller portions for purchase and the opportunity to try new products.