Binance Extends Cricket Sponsorship with Islamabad United for PSL 11 Season

Latest developments in crypto and sports collaboration in Pakistan: Binance announces an extension of its partnership as the Official Cryptocurrency Exchange Partner for Islamabad United in the Pakistan Super League (PSL) Season 11. This marks the continuation of the leading exchange’s commitment to developing the blockchain ecosystem in Pakistan, a country with a young population increasingly interested in digital technology and crypto assets.

Blockchain Collaboration for Pakistan Cricket Fans

This partnership builds on the success of last year’s collaboration during PSL Season 10, where Binance successfully reached millions of cricket fans through jersey placements behind Islamabad United’s shirts. The program continues with the same focus: bringing blockchain education closer to fan communities across Pakistan while promoting responsible understanding of digital assets.

Tarik Erk, Binance’s Regional Head for MENAT (Middle East, North Africa, Turkey) and Senior Executive based in Abu Dhabi, emphasized that cricket is at the heart of Pakistani culture. “We believe that through platforms loved by millions of cricket fans, blockchain technology becomes easier to understand and access,” Erk said in the official announcement.

After obtaining a No Objection Certificate from PVARA (Pakistan Virtual Assets Regulatory Authority), this move reflects Binance’s long-term commitment to building a safe, sustainable, and trustworthy digital asset ecosystem in the country.

Exclusive Rewards and Educational Programs for New Users

To celebrate the partnership extension, Binance launched a special welcome campaign targeting new Pakistani users. The program runs from February 4 to 15, 2026, with attractive offers designed to encourage exploration of digital assets among beginners.

New users who register through the Binance app using the referral code “MakeYourMove” and complete verification will receive PKR 1,000 to start their journey in the digital asset world. This mechanism not only provides financial incentives but also ensures participants have initial capital to learn and experiment safely.

The rewards program is limited to the first 1,000 registrants during the campaign period. Each day, up to 100 winners are randomly selected from eligible participants, providing a fair chance for all involved.

Islamabad United: The Most Successful Franchise in PSL History

Islamabad United was chosen as a strategic partner for good reason. This cricket team has proven itself as the most successful franchise in Pakistan Super League history, winning three championships. This achievement reflects the club’s commitment to excellence and innovation—values aligned with Binance’s mission.

Collaborating with such a reputable team adds credibility to Binance’s blockchain education initiatives in Pakistan. Cricket fans following Islamabad United in PSL Season 11 will continue to be exposed to messages about the importance of blockchain literacy and digital asset adoption.

How to Participate in the Campaign and Terms & Conditions

To receive rewards from this campaign, follow these steps:

Participants must be at least 18 years old and residents of Pakistan. Registration is exclusively through the Binance app using the referral code “MakeYourMove” and must be completed before February 15, 2026. Account verification is mandatory to qualify for the rewards.

It’s important to note that only new Binance users who register during the campaign period are eligible. Existing Binance users are not eligible to participate.

Rewards are non-transferable and cannot be exchanged for cash. Binance reserves the right to substitute rewards of equivalent value if necessary. Any activity indicating fraud, multiple accounts, or system abuse will result in automatic disqualification.

By participating, users agree to Binance’s Terms of Use and Privacy Policy. Binance reserves the right to suspend or terminate accounts violating campaign rules, and the decision of the winners is final and at Binance’s sole discretion.

Market Risks and User Responsibility

Finally, it’s crucial to understand that digital assets carry high market risks with significant price volatility. Binance is not responsible for any investment losses. Participants are encouraged to conduct thorough research and only invest funds they are willing to lose.

This Binance and Islamabad United initiative symbolizes opening the door of blockchain technology to Pakistani cricket fans, with the hope that responsible education and adoption will foster a healthy and sustainable digital asset community in the country.