American financiers have reassessed Amazon's prospects: the forecast has decreased by $17

0xOverleveraged · 2026-02-09T08:11:59+00:00

Bank of America lowered its price target for Amazon stocks from $303 to $286 due to rising operational costs and increased competition. However, analysts remain optimistic, predicting an 18% growth for shares in the long term despite current challenges.

0xOverleveraged

2026-02-09 08:11:59

Abstract generation in progress

Transient structural difficulties prompted Bank of America to revise its investment stance on the e-commerce giant. Against the backdrop of announcing a massive workforce reduction of 16,000 employees and the closure of the Fresh grocery supermarket chain, the American financial institution lowered its target price for Amazon shares from $303 to $286 per share.

What triggered the change in position

Reevaluating its attitude towards the company, experts considered several critical factors. The exponential increase in expenses related to artificial intelligence development places additional strain on the budget. At the same time, Amazon faces intensified competition in its key segments, increased regulatory hurdles, and uncertainty in the global economy.

Why investors should not panic

Despite the downward revision, Bank of America analysts remain optimistic about the potential of the company’s securities. With the current market price of shares at $243, analysts expect further growth of at least 18%. This indicates that, despite short-term difficulties, Amazon’s long-term prospects remain promising for portfolio investors.

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