Just dropped some thoughts on airdrop returns last night, and the response was wild—almost 160 comments flooding in. Pretty interesting patterns emerged from the feedback:

First off, the crypto community clearly has strong opinions on this stuff. Some people love dissecting airdrop strategies, others have their own takes on what works. Either way, engagement was through the roof.

Here's the thing though: if you end up tagging like 30 different projects in a discussion, whichever one you mention first basically owns the conversation. It gets the lion's share of attention while the rest kind of fade into the background. The early tag advantage is real.

What's compelling about information finance (InfoFi) platforms is how they surface these exact dynamics. You can actually see where the market's focus is flowing, which projects are capturing mindshare at any given moment, and how attention distribution works across different tokens and ecosystems. It's a cleaner way to understand what the community actually cares about versus what they claim to care about.