2026-01-02 15:27:21

Here's the thing—a lot of builders in crypto just don't know how to tell a compelling story. Great projects with solid tech and real utility sometimes fail at the most crucial part: making people actually care about the narrative. It's not just about having good lore or vision; it's about communicating it effectively to the community and beyond. That gap between what you're building and what people understand you're building? That's where projects often stumble.

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MidnightMEVeater

· 7h ago

Good morning, 3 a.m. To put it simply, it's a lack of storytelling and packaging ability, and in the end, the market eats it up. No matter how solid the technology is, it can't save a project that can't tell a good story. This is just a liquidity trap.

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BTCRetirementFund

· 7h ago

Honestly, no matter how advanced the technology is, it can't sell a story. This is the Achilles' heel of many projects.

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Layer2Observer

· 7h ago

This statement is interesting, but one thing needs to be clarified—being technically proficient does not necessarily mean having a good story; these are actually two different systems. From an engineering perspective, many teams simply don't know how to translate technical metrics into layman's terms.

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LonelyAnchorman

· 7h ago

No matter how advanced the technology is, if no one listens, it's all pointless. To put it simply, it's just storytelling.

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OffchainOracle