The recent price plunge of the OG token is actually the result of multiple factors stacking up.

First, let's look at the variables at the team level. In January 2026, the OG esports team underwent a brand upgrade, which included not only a new logo design but also the removal of the long-term Red Bull partnership logo. Earlier, in September 2025, Chiliz Group acquired a 51% stake in the team and subsequently made management adjustments. These series of actions caused market divergence over the team's future development, with some investors beginning to reassess the risks.

Essentially, as a fan token, OG's value chain is quite fragile. The team's popularity and match performance directly impact the token's lifecycle. Coupled with the overall volatility of the cryptocurrency market and the insufficient trading depth of this token, it is easy to trigger a chain reaction of sell-offs. This is a risk inherent to fan tokens.

Adding to the woes is market sentiment. By the end of 2025, OG had already experienced a 40% short-term plunge, and subsequent short-term speculative funds accelerated their exit, further intensifying downward pressure. Tokens like this often lose value rapidly under the combined attack of market sentiment and liquidity constraints.