There are actually two ways for a Web3 project to die. One is genuine failure, and the other is more like being over-consumed—this term might be more fitting.

The phenomenon is quite obvious: short-term market hype, exaggerated narratives, inability to retain users, lack of cash flow support, and teams lacking long-term patience. These projects may seem spectacular at first, but they gradually fade away after the hype subsides.

What about those projects that last a long time? Their growth process is actually quite unremarkable. No astonishing stories, no overnight wealth myths—just step-by-step product refinement, user accumulation, and operational optimization. This kind of persistence is the hardest to maintain and the easiest to overlook—because it simply cannot generate short-term excitement, nor is it easily amplified by public opinion.

Sustainable growth is inherently anti-human. It requires you to keep moving forward without applause, to keep investing even when results are not visible. That’s also why most projects ultimately don’t go far—not because they are headed in the wrong direction, but because patience collapses first in the face of this kind of torment.