Mars Snacking Portfolio Set to Expand With Complete Kellanov Brand Integration After European Approval

Mars, Inc. has officially secured final regulatory clearance from the European Commission to move forward with its acquisition of Kellanov (K), marking a pivotal milestone in the company’s snacking division expansion strategy. The unconditional approval represents the completion of all mandatory regulatory requirements needed to consummate the transaction, which is slated to close on December 11, 2025.

Strategic Brand Consolidation Underway

The acquisition will bring together Kellanov’s renowned snacking brands—including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR, and Kellogg’s international cereal portfolio—under Mars’ existing snacking operations. This integration is positioned to create a combined entity with annual revenues projected to reach approximately $36 billion, significantly strengthening Mars’ competitive standing in the global confectionery and snacking markets.

Market Impact and Trading Status

Following the regulatory approval announcement, Kellanov shares (trading under the mars symbol K on NYSE) reflected investor sentiment with a modest gain of 0.37 percent, currently trading at $83.44. Upon completion of the acquisition, Kellanov’s shares will be delisted from the New York Stock Exchange and will cease public trading, as the company will transition to operating as part of Mars’ consolidated snacking division.

The convergence of these premium snacking portfolios represents a substantial consolidation of market share within the snacking industry, with the combined business expected to leverage synergies across manufacturing, distribution, and brand positioning once the transaction officially concludes next month.

This article reflects market analysis and does not represent official statements from Nasdaq or affiliated entities.