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Just saw an interesting campaign concept floating around - mixing real content with AI-generated material using digital clones. The twist? Users interact with AI tools like Grok to figure out what's authentic and what's synthetic. Winners get exclusive merch.
This approach could reshape how brands engage audiences. Instead of passive viewing, people actively participate in distinguishing reality from AI creation. Pretty clever way to drive interaction while showcasing AI capabilities.
Think we'll see more campaigns blur these lines? The verification process itself becomes the hook.