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Recently, there has been something called Rally emerging in the industry. This thing runs on GenLayer and claims to be creating a decentralized AI marketing protocol.
The traditional marketing approach has long been riddled with problems—data falsification, intermediaries profiting from the price difference, and ROI that cannot be calculated at all. What Rally wants to do is quite straightforward: use AI and on-chain transparency to reshuffle this mess.
Whether it can succeed depends on the implementation effect, but at least the direction is correct. The marketing sector indeed needs some new elements.