Signs of Recovery in the NFT Market, Star Players Return to the Stage

In 2021, the celebrity effect propelled the NFT market to its peak. Now, some once-active celebrities are making a comeback, bringing new stories and investment strategies. Meanwhile, the trading volume of the NFT market is starting to warm up, with a surge in the number of buyers. Do these signs indicate that a true spring is about to arrive, or is it merely a fleeting moment in the midst of winter?

The NFT market is undergoing a structural transformation

Market data presents a confusing contradictory state. Long-term expectations remain optimistic, with authoritative institutions predicting that this year the market size will exceed several billion dollars. However, the short-term reality is less optimistic: NFT trading volume in the second quarter of this year has decreased by nearly 29% compared to the previous quarter.

Nevertheless, this apparent retreat has not triggered panic in the market; instead, it reveals a deep structural transformation. Data shows that although the decrease in high-priced collectibles has led to a decline in total transaction volume, the number of transactions has surged by 78%, and the number of independent buyers has also increased significantly by 44%.

This set of "price drop, volume increase" unusual data reveals the deep changes the market is undergoing. NFTs are gradually shifting from a high-priced speculative game for a few to a broader "popularization process."

Analysis indicates that despite the decline in trading volume, the increase in the number of sales and the decrease in the average transaction value precisely suggest that market participation is becoming more widespread, and the driving force of transactions is shifting from pure speculation to practicality and community consensus.

Star return, market reaction becomes more rational

Once highly sought-after star NFT projects have mostly lost over 98% of their value today. Behind these cold numbers are the losses that many investors are still enduring.

Looking back at the market changes over the past few years:

2021 was the golden age of NFTs. Bitcoin reached an all-time high, and NFTs leaped from a niche toy to a global hotspot. At that time, a well-known artist purchased a rare NFT for 425 ETH, instantly igniting market sentiment.

In 2022, the market faced a winter. Due to multiple factors, the total market value of the crypto market was halved. Several stars launched NFT projects one after another, but ultimately they could not escape the impact of the bear market.

Nowadays, some once-active celebrities are returning to the NFT space. Some have transitioned to become token traders, publicly sharing their trading gains and losses; others are relaunching NFT projects. At the same time, new capital is entering this market, with businessmen claiming they will invest heavily to create new NFT projects.

Although it seems on the surface that we have returned to the prosperity of 2021, this time, market participants have shown more restraint and rationality.

From Followers to Value "Judges"

In the NFT market of 2025, community members will no longer be mere participants, but will transform into true "judges."

On the surface, market data shows a positive trend: trading volume is steadily increasing, and the prices of several well-known projects continue to rise. However, the community's response has been unusually calm.

An NFT investor stated on a social platform: "The NFT craze of 2021 will not reoccur; the entry barriers have significantly increased, and investors are placing more emphasis on practicality and community value." This statement reflects the true state of the current NFT market, where value return has become the main theme after the speculative bubble has burst.

Another community member predicts: "In 2025, there may not be an absolutely dominant NFT project, but we might see several projects with stable values above 50 ETH. This year will be a year of repricing and returning to actual value."

In the NFT world of 2025, it seems lively on the surface, but in reality, it is calm. From hype to consensus, from frenzy to rationality, this deep transformation of the NFT market is essentially a process of value reconstruction.