Meta explores stablecoin payment infrastructure, reshaping Blockchain technology

Recently, there have been reports that Meta is evaluating the possibility of using stablecoins as a means to manage cross-border payments, once again attempting to integrate Blockchain technology into its platform. It is reported that the company is in preliminary discussions with multiple crypto asset companies, focusing on scenarios such as creator revenue payments on Instagram, hoping to provide a lower-cost option than traditional fiat currency transfers through stablecoins.

Currently, Meta is still in the "learning and understanding" phase and has not yet identified specific stablecoin partners. This initiative is another attempt following the unsuccessful launch of the "Libra project" (later renamed Diem) in 2019. At that time, the project was halted due to regulatory pressure in the United States, and its assets were ultimately acquired by SilverGate Bank.

It is worth noting that Ginger Baker, who joined Meta as Vice President of Product in January of this year, is leading this new stablecoin project. Baker has a background in fintech, having worked at Plaid, and is also a board member of the Stellar Development Foundation.

This move comes as the United States seeks comprehensive recognition and regulation of stablecoins. Recently, several financial institutions have also shown interest in stablecoins. Fidelity Investments is testing a stablecoin, a certain payment giant plans to launch a fiat currency tokenization platform, and some large banks have also hinted at the possibility of launching their own stablecoins once the regulatory environment becomes clearer.

According to reports, Meta has been in contact with cryptocurrency infrastructure companies since 2025, with early discussions primarily focused on how to use stablecoins to reduce international payment costs. Special attention is given to the small payment sector, particularly the payment needs of content creators and digital freelancers operating across markets.

Meta CEO Mark Zuckerberg recently acknowledged the failure of the Diem project at a conference, but he also stated that although the company has exited certain areas due to premature positioning or facing resistance, it will re-enter these markets. This implies Meta's determination to continue exploring in the Blockchain and cryptocurrency fields.