The Commercial Product Director of Mysten Labs Discusses How Blockchain Technology Serves Enterprises

Recently, the Commercial Product Director of Mysten Labs shared her views on how blockchain technology can provide business services to enterprises and why the Sui Blockchain is particularly suitable for these application scenarios.

The director stated that she has been exploring the Blockchain field for six years. She believes that Blockchain can solve the issues of asset ownership and digital agency. In traditional Web2, users' data and online behavior do not belong to the users themselves, but to the companies that interact with the users. Blockchain disrupts this, and users' transactions, assets, and outcomes all belong to the users themselves.

The director analyzed how to guide Web2 companies to think creatively about problems in their business and how Blockchain can be a solution from the perspective of the sales funnel. She pointed out that acquiring customers is one of the biggest challenges faced by small businesses. However, due to privacy issues, this has become very difficult in the current internet environment.

Blockchain technology, especially zero-knowledge proofs, can contribute to data ecosystems without sharing private information. Sui's speed and scalability make it particularly suitable for providing services for real-time internet queries using zero-knowledge. Additionally, Sui has the ability to provide dynamic, composable NFTs at internet speed and low cost, which can bring new meaning to loyalty programs.

The director believes that Sui represents a new era of Blockchain, and businesses should regard it as an indispensable part of their technology stack, just like cloud computing. She predicts that the distinction between Web2 and Web3 will become less important in the future, as the ultimate goal is to make the existing internet better for everyone.

When discussing the role of end users in understanding decentralized technology and the value of Blockchain, the director pointed out that different user groups have different ways of participating. Some people will delve into the technical details, while others may only care about better loyalty programs and a secure online experience.

Finally, the director expressed that what excites her most about the future of Sui is the zkLogin feature. This feature will allow users to access the Blockchain using common login methods without having to remember complex keys, potentially bringing more users into the Blockchain world.