📢 Gate Square Exclusive: #WXTM Creative Contest# Is Now Live!
Celebrate CandyDrop Round 59 featuring MinoTari (WXTM) — compete for a 70,000 WXTM prize pool!
🎯 About MinoTari (WXTM)
Tari is a Rust-based blockchain protocol centered around digital assets.
It empowers creators to build new types of digital experiences and narratives.
With Tari, digitally scarce assets—like collectibles or in-game items—unlock new business opportunities for creators.
🎨 Event Period:
Aug 7, 2025, 09:00 – Aug 12, 2025, 16:00 (UTC)
📌 How to Participate:
Post original content on Gate Square related to WXTM or its
A Comprehensive Guide to Decoding Personal Brand Rise: From Positioning to Content Strategy
Recently, a speech on personal brand rise has attracted widespread follow. The speaker delved into how to build a personal brand in today's information age from various angles, including the definition of personal brand, self-positioning, implementation methods, and social media content strategies.
The speaker pointed out that personal branding is actually a unique coordinate for each individual among the 7 billion people in the world. Unlike in the past, when traditional media shaped personal images, today's personal brands rely more on self-media for definition and dissemination. When discussing how to position oneself, the speaker emphasized that personal positioning becomes particularly important only when there is competition in the industry. In a highly competitive market, identifying a differentiated positioning and deeply cultivating niche areas is key, and then achieving personal brand growth through carefully planned content and selecting appropriate communication channels.
In terms of content creation, the speaker made an important point: it is essential to clarify the target audience and their needs first. He pointed out that the more basic the content positioning, the broader the audience group, which can attract more traffic but has a lower commercial conversion rate; conversely, the more specialized and in-depth the content, the smaller the audience, but it is easier to achieve commercial conversion. Therefore, creators need to find a balance between traffic, monetization capability, and personal image based on their goals.
The speaker also emphasized that when building a personal brand, it is essential to strive to visualize the target users and deeply understand their preferences, dislikes, and pain points in order to communicate better with them and provide the answers and value they need. In addition, he shared how to capture content trends, choose suitable content formats for social media, and tips for seizing the best publishing timing.
Finally, the speaker reminds those committed to personal brand rise to thoroughly understand the underlying algorithms and operational rules of various social platforms, which is crucial for developing effective content strategies.
This speech not only provides systematic guidance for personal brand building but also reflects the importance of how individuals can better showcase themselves and enhance their influence in the digital age. With the continued development of social media, it is believed that more and more people will realize the value of personal branding and begin to consciously shape their unique image.