The Path to Web3 Rise: Starting with 100 Ambassadors

In the early stages of Web3 projects, building a community of 100 real ambassadors is crucial. These ambassadors will become the core supporters and spreaders of the project, helping the project achieve organic rise.

To establish an effective ambassador program, consider the following points:

1. Participate in the incubator project to attract interested individuals to become ambassadors.

2. Regularly recruit a new batch of ambassadors, approximately 500 people each quarter.

3. Assign specific tasks to the ambassador, such as product testing, feedback, and promotional activities.

4. Grade and reward ambassadors based on task completion.

5. Use token incentives for ambassadors to enhance their connection with the project.

In attracting the first batch of users, different strategies can be adopted for different user groups:

• For end users: Design precise task rewards to encourage users to actually use the product.

• For B-end customers: Win enterprise clients through long-term relationship maintenance and proof of concept.

• For developers: Hold incentivized testnet activities, but keep it within 3-4 weeks.

Before and after the token generation event (TGE), the project team needs to focus on the following aspects:

1. Community Building: Focus on managing platforms such as Twitter, Discord, and Telegram.

2. Content Marketing: Publish official content and encourage KOL promotion.

3. Launch tracking website: Communicate early with platforms like CoinMarketCap.

4. Write long articles: Publish in-depth articles on platforms like Medium.

5. Public Relations: Establish long-term relationships with journalists.

6. Offline activities: purposefully participate in events and carry out promotions before and after.

7. Research Report: Collaborate with authoritative organizations to publish in-depth research reports.

When managing ambassadors, it is important to adjust expectations, as a retention rate of 20-40% is normal. Regularly recruiting new ambassadors can help maintain vitality. It is recommended to assign a dedicated person to manage the ambassadors, as this is a tedious task.

The regional distribution of ambassadors often forms clusters, such as Nigeria in Africa and Vietnam in Asia. Using tokens to incentivize before launching a coin can strengthen the relationship between ambassadors and the project, making it more effective than simply using cash.

In summary, through a well-designed ambassador program and diversified rise strategies, Web3 projects can achieve effective viral spread and community building at different stages.