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## [TL; DR]
MicroStrategy Incorporated (Nasdaq: MSTR) has released its Q2 2024 financial results, revealing a significant increase in its <a href="/price/bitcoin-btc" target="_blank" class="blog_inner_link">Bitcoin</a> holdings. 

Throughout the quarter, the company acquired 12,222 [BTC at an average price](https://www.gate.io/price/bitcoin-btc "BTC at an average price") of $65,882 each, which given the current price of the asset means that they are running at a loss. 

This acquisition has increased its total Bitcoin holdings to 226,500 BTC, which were purchased for a cumulative $8.3 billion, averaging $36,821 per bitcoin, as of July 31st. 

In July alone, MicroStrategy added 169 BTC to its holdings, spending $11.4 million, according to an announcement by Michael Saylor.

## BTC acquisition
Phong Le, President and CEO, emphasized the [company's commitment to its Bitcoin strategy](https://www.gate.io/blog/1595/what-is-behind-microstrategy-all-in-btc "company's commitment to its Bitcoin strategy") by introducing a new metric called "BTC Yield”. So far this year, MicroStrategy has achieved a BTC Yield of 12.2%, with an annual yield target of 4-8% from 2025-2027.

MicroStrategy reported a 21% YoY increase in sub_script_ion services revenues, which comes to a wholesome figure of $24.1 million. The company also raised $800 million through a convertible senior notes offering and announced a 10-for-1 stock split effective August 7, 2024.

Andrew Kang, CFO, explained that since the beginning of Q2, MicroStrategy had expanded its Bitcoin holdings by acquiring 12,222 bitcoins using proceeds from capital markets activities and excess cash. He also mentioned the 10-for-1 stock split announced earlier in the month. Kang highlighted that the company continues to manage its equity capital closely and is filing a registration statement for a new $2 billion at-the-market equity offering program. He added that their intelligent leverage strategy has resulted in a year-to-date BTC Yield of 12.2%, showcasing significant Bitcoin accretion for shareholders.

As of June 30, 2024, the original cost basis of MicroStrategy’s Bitcoin was $8.3 billion, with a market value of $14 billion. This reflects an average cost per Bitcoin of $36,798 and a market price of $61,926.69 per Bitcoin.

Read also: [Bitcoin (BTC) Cycle: Aiming for $155000 Peak by August](https://www.gate.io/blog/3935/bitcoin-btc-cycle-aiming-for-155-000-peak-by-august-2025 "Bitcoin (BTC) Cycle: Aiming for $155000 Peak by August")

## How MicroStrategy’s purchases affects BTC market dynamics
MicroStrategy’s significant Bitcoin purchases, alongside the activities of other bitcoin whales, can profoundly influence Bitcoin's market dynamics. When a company like MicroStrategy buys large quantities of Bitcoin, it creates upward pressure on the price due to increased demand and reduced supply in the market. 

This price appreciation can attract additional investors, further driving demand. Crypto whales, or individuals and entities holding substantial amounts of Bitcoin, have the power to create significant market movements through their trading actions. Their buying or selling decisions can lead to increased volatility, impacting market sentiment and price stability. Moreover, the strategic moves of these large holders can signal market trends to other investors, potentially leading to herd behavior. Consequently, the activities of MicroStrategy and crypto whales play a critical role in shaping the short-term fluctuations and long-term trends in the Bitcoin market.

## Strategic importance of large-scale investors in developing the future of Bitcoin 
Large-scale investors play a pivotal role in shaping the future of Bitcoin and the broader <a href="/price" target="_blank" class="blog_inner_link">cryptocurrency market</a>. Their significant capital inflows not only provide much-needed liquidity but also enhance market stability. By purchasing and [holding substantial quantities of Bitcoin](https://www.gate.io/learn/articles/btc-holdings-and-profits-an-overview-of-8-institutional-whales/1984 "holding substantial quantities of Bitcoin"), these investors reduce the overall supply available in the market, which can contribute to price appreciation over time. This, in turn, attracts more investors, fostering a positive feedback loop that further solidifies Bitcoin's position as a valuable asset class.

Moreover, the involvement of large-scale investors such as institutional investors, hedge funds, and publicly traded companies like MicroStrategy legitimizes Bitcoin in the eyes of traditional financial markets. Their participation signals confidence in [Bitcoin's long-term value proposition](https://www.gate.io/blog/572/jpmorgan-predicts-btc-long-term-price-of-150k "Bitcoin's long-term value proposition"), encouraging more conservative and risk-averse investors to consider entering the market. As these major players adopt sophisticated investment strategies and risk management practices, they help mature the market, reducing volatility and increasing its appeal to a broader range of investors.

Another crucial aspect of large-scale investors in the Bitcoin ecosystem is their potential to drive technological and infrastructural advancements. With substantial financial resources at their disposal, these investors can fund the development of robust trading platforms, secure custody solutions, and advanced analytical tools. These improvements not only benefit the investors themselves but also enhance the overall efficiency and security of the Bitcoin network. Additionally, large-scale investors often engage with regulators and policymakers, advocating for clear and favorable regulatory frameworks that can spur innovation and adoption while ensuring investor protection.

Furthermore, large scale investors and their market participation fosters mainstream acceptance and integration of Bitcoin. As these investors allocate more capital to Bitcoin, they indirectly influence other sectors, including payment processors, financial services, and even governments, to explore and adopt cryptocurrency solutions. This cascading effect can lead to broader acceptance and usage of Bitcoin in everyday transactions, further embedding it into the global financial system. Ultimately, the participation of large-scale investors is crucial for the sustainable growth and maturation of Bitcoin, paving the way for it to become a cornerstone of the digital economy.

Read also: [Bitcoin Price Prediction & Forecast for 2025-2030](https://www.gate.io/price-prediction/bitcoin-btc "Bitcoin Price Prediction & Forecast for 2025-2030")

## Why does MicroStrategy stock up on BTC?
MicroStrategy's decision to purchase Bitcoin stems from several strategic considerations aimed at leveraging the cryptocurrency as a key asset. Primarily, the company views Bitcoin as a reliable store of value and a hedge against inflation. MicroStrategy aims to preserve and potentially grow its wealth in an economic environment where traditional fiat currencies may devalue due to inflationary pressures​.

Additionally, MicroStrategy's Bitcoin investments [have had a significant impact](https://www.gate.io/blog/4310/-microstrategy-holds-bitcoin "have had a significant impact") on its stock price. Following initial Bitcoin purchases, the company's stock experienced a substantial increase, highlighting investor enthusiasm and confidence in this strategy. This move has also attracted considerable attention and interest in MicroStrategy, potentially increasing its market visibility and credibility within both the cryptocurrency and broader financial markets​.

The strategic acquisition of Bitcoin also aligns with MicroStrategy's broader vision of utilizing innovative financial assets to enhance shareholder value. The company believes that Bitcoin's open-source, decentralized nature makes it a superior store of value compared to traditional assets like gold. This belief is reflected in their continuous efforts to raise capital through various financial instruments, specifically for acquiring more Bitcoin​.

In essence, MicroStrategy's Bitcoin purchases are part of a broader strategic shift to position the company at the forefront of the digital asset revolution, aiming to capitalize on the long-term potential of cryptocurrencies as a central component of its financial strategy.



<div class="blog-details-info">
<div>Author:* Andrei*, Gate.io Researcher
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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MicroStrategy Incorporated _Nasdaq: MSTR_ has released its Q2 2024 financial results, revealing a significant increase in its Bitcoin holdings.

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MicroStrategy Acquires 169 Bitcoins: What is Their Strategy?