What is Lens Protocol?

Lens ProtocolIs a decentralized social graph protocol, built on Polygon blockchainLens Protocol aims to build a composable social infrastructure for the Web3 world. In simple terms, it enables users to truly 'own' their identities, content, and social relationships established on the web, no longer subject to centralized platforms. In the traditional Web2 world, such as Twitter, Instagram, or Facebook, platforms control all of users' content and relationships. Even if you have spent years accumulating followers and content, all efforts could be in vain once the account is banned or the platform is migrated. Lens Protocol seeks to address this pain point by returning all data sovereignty to users through blockchain technology.

Image:https://lens.xyz/

The core design concept of Lens Protocol

The design concept of Lens Protocol is very cutting-edge, here are a few key features:

1. Decentralized Profile

Each user has a NFT-based Profile NFTThis NFT is your on-chain identity. All your actions on the platform, such as posting, commenting, and following relationships, will be recorded on this Profile NFT. This way, your data belongs to you and you can take this identity with you to any compatible application.

2. Modular Content

All content is generated through modules, such as publishing content (Post), comments (Comment), mirrors (Mirror, equivalent to forwarding), etc. Developers can freely combine these modules to build a variety of creative social applications.

3. Composability

Lens Protocol supports third-party applications to integrate in a plug-and-play manner, allowing different DApps (decentralized applications) to share the same set of user data. This means that you can post on one platform and view or interact on another platform, with all behavioral data belonging to your on-chain identity.

Large Financing and Strategic Upgrades

In December 2024,Lens ProtocolAnnounced completion31 million dollars financing round，by Faction VCLead investment, and obtainAvail, Alchemy, Circle, ConsenSys and Wintermutewith the support of top institutions from multiple industries. This round of financing brings the total funding amount of Lens Protocol to 46 million dollarsThis marks an important step for the project on the capital front.

This round of financing not only provides the team with a stronger resource base but also sends a strong signal: Web3 social has become the next key investment direction, and Lens Protocol is considered the infrastructure builder in this field.

With the funds in place, Lens Protocol announced the launch of a series Strategic Upgrade PlanIncluding optimizing modular architecture, enhancing user experience, promoting more developers to build DApps, and expanding integration paths with other Layer2 solutions (such as zkRollup, Optimistic Rollup). The official also revealed that it will further open up the application permissions for Lens Handle to attract more creators and ordinary users to join the ecosystem.

This round of financing and strategic upgrade further consolidates Lens Protocol's leading position in Web3 social protocols.

What changes can Lens Protocol bring?

The emergence of Lens Protocol has given us more imagination about the future of 'social networks'.

Users truly own the content and relationships

Whether it's posting or following others, this information is stored on the chain and belongs to the user themselves, no longer bound by the platform. Even if the platform closes, users will not lose data.

Realize the Web3 creator economy

Creators can tokenize their content as NFTs, even enabling functions such as tipping, subscribing, trading, etc., to achieve a more equitable revenue distribution.

The application ecosystem is more prosperous

Several social applications built on Lens Protocol have been developed, such as Lenster(similar to Web3 version of Twitter),Orb、PhaverWait. These DApps have their own characteristics, but they all share user data, forming a diverse and unified social ecosystem.

Challenges faced by Lens Protocol

Although Lens Protocol has a bright future, it also faces some challenges:

• High user threshold: The current operation process involves wallet binding, NFT minting, etc., which is not very user-friendly for non-crypto users;

• Cost of data on-chainOn-chain data storage still faces cost and performance issues, and the balance between decentralization and efficiency still needs to be explored;

• Content review mechanismDecentralized social platforms still lack mature solutions for content management and compliance.

Gate.io supports Web3 social exploration

As a global leading digital asset trading platform,Gate.ioNot only does it support a wide range of cryptocurrency trading services, but it is also actively laying out the Web3 ecosystem. For example, Lens ProtocolThis decentralized social protocol, Gate.io provides multidimensional support, including:

• Convenient channel for purchasing cryptographic assetshelps users easily obtain tokens for on-chain interactions (such as MATIC, ETH, etc);

• Educational content and college resources, help users quickly understand the usage of Web3 social and Lens;

• Participate in the early launch board of related projects (Startup), giving users the opportunity to receive airdrops or token rewards related to the Lens ecosystem project.

Through Gate.io, users can smoothly transition from the traditional Web2 world to Web3, and start their own on-chain social journey. Click to enter the Web3 world:https://www.gate.io/web3

Summary

Lens Protocol is an important cornerstone in the Web3 social field. It liberates users from the control of centralized platforms, allowing everyone to truly own their own content, relationships, and identity. With the increasingly rich ecosystem and continuously optimized user experience, we look forward to witnessing a User-driven social new eraThe arrival of Gate.