Meliuz Bets on Bitcoin, Allocating 10% of Treasury to BTC

Meliuz embraces Bitcoin, allocating 10% of its treasury to BTC, signaling rising institutional confidence in digital assets.

A newly formed Bitcoin Strategic Committee will assess expanding BTC holdings, reflecting Meliuz’s long-term crypto commitment.

Brazil’s evolving regulations may impact Meliuz’s Bitcoin strategy, but the country remains a major player in the global crypto market.

According to Whale Insider, Meliuz, a Brazilian fintech company, included Bitcoin in its treasury strategy and invested a maximum of 10% of its cash holdings in the digital currency. The move is one of increasing conventional financial institutions to include cryptocurrencies in their asset management strategies. The company purchased 45.72 BTC at an average price of $90,296 per coin for $4.1 million, its first Bitcoin purchase.

A Bold Step Towards Bitcoin Integration

With its adoption of Bitcoin, the company is seeking long-term value appreciation and inflation cover. In addition, the decision indicates increasing institutional confidence in Bitcoin as a credible store of value. More so, Meliuz has established a Bitcoin Strategic Committee to oversee the execution and potential evolution of this initiative.

This committee will analyze market conditions and assess whether Bitcoin should become the primary asset in the company’s treasury holdings. Consequently, this could lead to a more substantial allocation in the future.

Regulatory and Market Considerations

However, the company identifies potential risks, which are associated with investment in Bitcoin. They include volatility and regulatory risk, for instance. For this reason, Meliuz's board of managers will undertake constant analysis and implement corresponding strategy adjustments.

Additionally, Meliuz will be adopting Bitcoin in a regulatory environment that may be friendly, nevertheless, the Brazilian central bank has recently closed a public consultation on a possible ban on the transfer of stablecoins to self-custodial wallets. The nation contributed 60% of its total cryptocurrency trading volume in 2024 and came second in stablecoin transactions.

Strategic Vision and Industry Impact

Bitcoin use is in line with worldwide trends established by companies such as Japan's Metaplanet and MicroStrategy. Other Brazilian businesses may be inspired by Meliuz's action to investigate Bitcoin as a potential substitute for treasury assets.

Recent addition of Bitcoin supporter Guilherme Bandeira to Meliuz's board further cemented the company's pro-crypto stance. Bitcoin is superior to traditional fiat money, like the Brazilian real, he emphasized.

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