Elon Musk bans accounts for engagement farming: Grok monitors the platform

According to information from Foresight News, Elon Musk has announced a drastic measure to clean up the X platform. His goal is to block all accounts involved in engagement farming and impose permanent consequences on the operators. The AI technology Grok will be used as the main tool to detect, document, and track suspicious activities across the board.

What is engagement farming and what forms does it take?

Engagement farming describes a manipulative strategy to artificially increase visibility on social media. Users employing this practice try to generate likes, comments, retweets, and other interactions through various methods—without creating real value. Common forms include randomly mentioning dozens of profiles to attract attention, participating in irrelevant discussions just for presence, or deliberately spreading provocative content designed to provoke reactions. These behaviors not only degrade the quality of the platform but also undermine users’ trust in organic content.

Grok as a control tool against engagement farming

The AI system Grok now plays a key role in the fight against engagement farming. The technology is trained to recognize patterns typically associated with manipulation attempts—such as repeated automated tagging, coordinated interactions among multiple accounts, or anomalous posting patterns. Once sources are identified, they can be automatically deleted and flagged for tracking. This allows moderation to be scaled beyond what manual review could achieve so far.

Impact on the X ecosystem

The campaign against engagement farming signals Musk’s intention to improve platform quality and promote genuine user engagement. Accounts that do not meet these standards will face deactivation in the future. For legitimate users, this could lead to more authentic feeds—though it may also result in stricter monitoring standards for everyday activities.